Obesity is a chronic medical condition characterized by excessive fat accumulation in the body. The World Health Organization (WHO) classifies individuals with a Body Mass Index (BMI) of 30 or higher as obese.
Today, 1 billion people worldwide (about 1 in 8 people) live with obesity, and this number continues to rise each year.
Physical Health: increases risk of chronic diseases and reduces life expectancy
Mental Health: leads to low self-esteem, stress, depression, and anxiety
Economical Impact: burdens society with increased healthcare costs
Social Impact: causes appearance-based stigma and discrimination
Our mission is building a connected health ecosystem
with:
Intelligent Insights, Seamless Care, Proactive Wellness
Awareness → Empathy → Safer Choices
Awareness - Clear facts drive change
Empathy - Understanding makes messages stick
Safer Choices - Practical options with safeguards
Lead with Evidence & Safety
Reference trusted sources
Present benefits and risks
Include clear safeguards/contraindications
Promote Health, Sustainability & Dignity
Emphasize long-term habits over quick fixes
Offer culturally adaptable options
Use non-stigmatizing language and visuals
Communicate in Clear, Accessible Language
Plain words, short sentences; define key terms
Visual summaries + multilingual options
Readable design & alt text