
CONTENT
1. Overview
2. Online Education
3. Offline Education
4. Educational Materials
5. Summary of Educational Impact
Our education initiative aims to bridge the gap between complex synthetic biology concepts and public understanding, with a particular focus on sialic acid biosynthesis and its applications in human health. Adopting a comprehensive approach combining digital outreach and hands-on community engagement, we designed educational programs that cater to diverse audiences across different age groups and learning preferences.
Our educational strategy encompasses three core pillars: accessible digital content creation, immersive offline experiences, and tangible educational materials. We prioritized making abstract biotechnology concepts easy-to-understand through creative storytelling, interactive activities, and age-appropriate analogies. Combined with our high school students identity, we gave our special attention to younger students who represent the future of scientific innovation and discovery.
The overarching goal of our education program is to demystify synthetic biology while highlighting the practical benefits of our sialic acid production project, ultimately fostering greater public appreciation for biotechnology's role in improving human health and nutrition.
The mind map of the education part of our project is listed as follows:
Platform Overview: Xiaohongshu, known internationally as Rednote, serves as our primary social media platform for reaching young domestic audiences interested in health, lifestyle, and science content.
Content Strategy: We developed a series of visually engaging posts featuring infographic-style content about sialic acid, its natural sources, and biological functions. Our posts utilized trending hashtags and aesthetically pleasing layouts to maximize organic reach within the platform's algorithm.
Key Content Themes:
Engagement Metrics:
Audience Feedback: Comments revealed genuine curiosity about synthetic biology applications in nutrition. Several users expressed interest in learning more about the safety and efficacy of biotechnology-produced supplements, indicating successful awareness raising.
Reflection: The platform's visual-first approach proved effective for introducing complex scientific concepts. However, character limits sometimes constrained our ability to provide comprehensive explanations, leading us to develop a multi-post series format for deeper topics.
Picture 2 Screenshot of Redbook
Platform Strategy: Douyin (TikTok China) provided an ideal platform for creating short video content showcasing laboratory work and team dynamics, streamlizing the scientific process for general audiences.
Content Production: We produced daily behind-the-scenes videos documenting our project development, laboratory experiments, and team collaboration. These videos offered viewers an authentic glimpse into the world of synthetic biology research.
Video Categories:
Performance Metrics:
Audience Response: Viewers particularly engaged with content showing laboratory techniques and equipment, with many comments asking about career paths in biotechnology. This feedback highlighted the educational value of demystifying scientific work environments.
Audiences’ Learning Outcomes: Video format allowed for more dynamic storytelling compared to static posts. The informal, documentary-style approach successfully made synthetic biology feel accessible and exciting to younger audiences who might otherwise find science intimidating.
Creative Concept: We designed and launched a custom emoji set featuring our project mascot, making synthetic biology concepts part of daily digital communication for Chinese social media users.
Design Philosophy: Each emoji incorporated visual elements related to our sialic acid project while maintaining the playful, expressive nature essential for social media stickers. The mascot character was designed to be friendly and approachable, breaking down barriers between complex science and popular culture.
Distribution Strategy: The emoji pack was made freely available through WeChat's sticker marketplace, with accompanying promotional content explaining the scientific concepts behind each character design.
Impact Assessment:
Cultural Integration: By embedding our project identity into everyday communication tools, we achieved a unique form of science advocacy that seamlessly integrated educational content into users' daily digital interactions.
3.1 Community Service Center Workshop
Event Overview:
Educational Objectives:
Knowledge Goals:
Skills Development:
|
Time |
Activity |
Format |
Educational Goal |
|
2 min |
Team Introduction |
Oral presentation |
Establish rapport, create welcoming environment |
|
5 min |
Sialic Acid Introduction |
Visual slideshow |
Introduce core concept through familiar examples |
|
5 min |
Cell Biology Basics |
Interactive Q&A |
Build foundational understanding using analogies |
|
5 min |
Enzyme Explanation |
Demonstration |
Explain protein function through "scissors" metaphor |
|
15 min |
Creative Coloring |
Art activity |
Reinforce learning through creative expression |
|
15 min |
Building Block Game |
Hands-on play |
Demonstrate enzyme scaffolding concepts |
|
13 min |
Group Discussion |
Reflection circle |
Consolidate learning and answer questions |
Activity Structure:
Detailed Activity Descriptions:
Enzyme Building Block Game: Children used colored blocks and connecting tape to simulate how protein scaffolds improve enzyme efficiency in our sialic acid production system. Rolling dice determined block allocation, with special "scaffold" pieces (tape) representing our innovative protein linking technology. This tactile approach successfully translated complex biochemical concepts into playable learning experiences.
Picture 6 Offline science popularization activity class clips
Picture 7 Offline science popularization activity class clips
Interactive Cell Analogies: We explained cells as "tiny houses" within the body, each with specific jobs and responsibilities. Enzymes became "magical scissors" that cut food into smaller, usable pieces. These familiar comparisons helped children grasp abstract biological processes through concrete, relatable imagery.
Picture 8 Offline science popularization activity class clips
Creative Expression Components: Swallow-themed coloring sheets connected our sialic acid research to the natural source (bird's nests), while encouraging artistic creativity. Children's artwork was displayed and celebrated, reinforcing positive associations with scientific learning.
Picture 9 Offline science popularization activity class clips
Picture 10 Offline science popularization activity class clips
Participant Feedback: Post-activity surveys revealed high engagement levels, with 94% of children expressing interest in learning more about "how bodies work." Parents noted increased curiosity about nutrition and science topics at home following the workshop.
Picture 11 Offline science popularization activity class clips
Educational Impact Assessment:
Instructor Reflections: The mixed-age format required careful activity design to ensure engagement across developmental stages. Younger children responded best to visual and tactile elements, while older participants enjoyed more detailed explanations and complex analogies. Future workshops would benefit from age-stratified content delivery while maintaining inclusive group dynamics.
Material Requirements:
Community Response: The community center requested follow-up sessions, indicating successful program reception. Several families expressed interest in visiting our laboratory for extended learning opportunities, demonstrating effective science advocacy outcomes.
Picture 12 Offline science popularization activities-team photo
Picture 13 Offline science popularization activities-with children
Design Purpose: Our leaflets serve as comprehensive yet accessible information resources for parents and caregivers interested in understanding sialic acid's nutritional importance for child development.
Content Structure:
Distribution Strategy: Leaflets were distributed at community centers, pediatric clinics, and family-oriented events, targeting parents of infants and young children who might benefit most from sialic acid supplementation.
Educational Impact: The materials successfully bridged the gap between technical research and practical health information, with 78% of recipients reporting increased understanding of biotechnology applications in nutrition.
Picture 14 Offline science popularization activities-materials
Game Mechanics: Players roll dice to collect enzyme "building blocks" while seeking special "scaffold" pieces that enhance scoring efficiency. This gameplay directly parallels our protein scaffold technology that improves sialic acid production rates.
Educational Value: The game teaches fundamental enzyme kinetics and protein engineering concepts through engaging, competitive play. Children aged 6+ can successfully understand how molecular scaffolds increase biochemical reaction efficiency.
Scoring System:
Pedagogical Assessment: Post-game discussions revealed that 89% of players could accurately explain how scaffolds improve enzyme function, demonstrating successful knowledge transfer through gamification.
Expansion Potential: The game's modular design allows for complexity scaling and topic expansion, making it suitable for various age groups and educational contexts.
Picture 15&16 kids are playing our board game
Artistic Concept: Bird-themed postcards encourage environmental awareness while connecting to sialic acid's natural origins in bird's nest soup, a traditional Chinese nutritional remedy.
Interactive Elements: Blank drawing spaces allow children to create personalized bird illustrations, fostering creativity while reinforcing learning about natural product sources.
Educational Integration: Each postcard includes brief facts about avian biology, conservation, and the historical use of bird's nest in traditional medicine, creating cross-curricular learning opportunities.
Distribution Impact: 272 postcards were completed and shared, creating lasting educational artifacts that extend learning beyond formal instruction periods.
Picture 17 postcards
The goal of our education initiative was to provide an increased public understanding of how synthetic biology and the
science we do can be applied to human nutrition. We believe that this goal was largely met through our two prongs of
advertising online and in person. Through these methods, we were able to reach individuals from all walks of life with
science accurate, age-appropriate information on the specifics of sialic acid biosynthesis and the concept of biotechnology
development.
Measurements
4,480 online engagements from across all outlets
42 individuals engaged offline
650+ printed materials given out to the community
Results
We were able to effectively educate the public on a complex scientific concept such as synthetic biology and
make it accessible to those with no scientific background. Our participants felt as if they had a better understanding
of biotechnology and had no major qualms with the topic itself. Additionally, we were able to package this information
in a visual, hands-on, interactive way that was also widely appealing.
Takeaways:
The blend of digital and in-person modalities for outreach was key for increasing awareness about our project, however,
in-person events created more targeted and meaningful engagement with individuals. Creative elements that we employed
(games, coloring, custom emoji) were effective in keeping all age groups engaged with our material.
Community/Community-Partner Reflections:
Our education initiatives fostered local community partnerships that will provide avenues for long-term science advocacy and
engagement. These partnerships continue to provide opportunities for furthering our work as the community center itself
reached out to request an additional session after our first in-person activity.
Reflections: One of our primary challenges was creating content and presentations that were appropriate for all ages as our
project appealed to a wide audience. Visual storyboards and hands-on activities were a particularly effective way to
bridge the gap between different ages, as these elements were more accessible than the pure information of the digital
content. We were also successful in leveraging social media to expand the impact of our education work beyond our
direct instruction.
Expansion: Our education program will be expanded by reaching out to more schools for
collaborations as well as by increasing the quality and quantity of digital content. Additionally, we are interested in
engaging in joint education programs with other iGEM teams.
Conclusions: Our education team was able to connect people to our project and create a space for conversation on biotechnology and human health. By increasing public understanding of the wide range of opportunities for biotechnology development, we are also able to increase public support of these types of initiatives in our community.