We educate through entertainment by being present where all youth are - on social media.
We create our visibility on professional platforms to acquire strong partnerships for the future.
We promote the position of young scientists and share our perspective on science with classical media.
Education through entertainment
We understand the importance of good science communication, especially as we observe the growing popularity of conspiracy theories within Polish society. According to the special Eurobarometer report from 2025, 47% of Polish citizens claim that a cure for cancer exists but remains unrevealed due to economic interests. The issue is no longer a lack of knowledge; it is a lack of trust in science itself. Thus, we decided to discuss biotechnology, explain its fundamentals, and share our experiences as young scientists. Showing that we’re also normal people. We were aware that recording in Polish would not have granted us as huge an outreach as if we had been recording in English. Yet, in order to lead an educational campaign for a local environment, we decided to be efficient first. It is worth noting that we created our social media profiles at the beginning of the project so we had to build our communities and followers base from the scratch.
In 2025, the age of WEB 2.0, we see our chance to have such an impact only through social media. Therefore, up to the WIKI closure, we published 49 reels to Instagram, TikTok, and YouTube, reaching a total of 257 084 views in the last 90 days. You may explore the precise statistics for each platform here:
EXPLANATION — focused on a more interested and advanced audience to which we were explaining, e.g., the mechanisms behind electrophoresis under 60 seconds.
VIBE — while following the local trends and showing our kitchen, we were showing that scientists are not robots or aliens to the unscientific audience.
Initially, we defined our audience as a relatively young group under 25 years old. Our core was based on people interested in STEM — high-school students in their final years and university students in their first ones. We deliberately created content on a different level of complexity to let them explore and grow after being caught on reels matching their knowledge. The key factor to maintain our content at a proper level of education and entertainment mix was the feedback loop from users. WEB 2.0 platforms provided us with statistics. Thanks to them, we knew who was watching our reels, how he enjoyed the particular one, or which fragment of the video made him scroll down. The most direct example of user feedback was our book giveaway organised as part of a reading campaign by Państwowe Wydawnictwo Naukowe PWN. We encouraged our followers to invite their friends to use our educational platform and then choose the winning comments.
Visibility through networking
We made a segmentation of the social platforms used for the projects. Since a good initiative requires connection with companies, universities, and other stakeholders, we ran our professional communication on LinkedIn and Facebook. We wanted to have a great entrance. Therefore, even begin the first post, we reached our universities and friends, encouraging them to share our welcome post. That was successful; we gained 223 reactions on the first one, reaching 12,964 organic impressions on LinkedIn. Up to WIKI closure, we got ... followers on LinkedIn and ... on Facebook. We present the detailed statistics below and encourage you to visit our pages.
PROUDNESS — sharing our achievements, like a visit to classic media
GRATITUDE — giving thanks to our partners and sponsors
CURIOSITY — beginning the discussion on the topics valuable for our field
Position through classic media
We didn’t lose a chance to show off in the classic media. It’s both a chance to reach an even broader audience and to receive a legitimisation. Being present there changes us from a group of students to a team of young scientists. We cannot underestimate this. Here you can explore our visits:
SERWIS NAUKA W POLSCE
Being taken seriously is difficult to achieve, especially if you’re a group of students aiming to treat cancer. Here’s where classical media may help. Science in Poland is a well-known news service, part of the Polish Press Agency, which informs about the breakthroughs in local science, interviews scientists, and explains complex ideas. After being contacted by a journalist from this media outlet, we had the opportunity to describe our idea for cancer treatment and share our experiences from everyday lab life. It was a crucial step at the beginning of our public activity, as this article empowered us with credibility.
BIOTALK BIOTECHNOLOGIA.PL
While changing the audience from the general to a specialised one, we may go even deeper in our descriptions and explanations. The invitation from Open Bio Talk Biotechnologia.pl was a chance to reach specialists in the field who might have become our future partners. Besides the idea, we also explored the soft part of the project — communication, entrepreneurship, and education, which are evenly important when talking about an innovative biotech idea.
RADIO KAMPUS
We’re still students. Visiting the Academic Radio “Kampus” gives us an opportunity to show ourselves as normal people. Maybe a little freaked about their innovative ideas, but hoping to share their curiosity. We intend to create a positive image of scientists. Especially in the age of growing popularity of conspiracy theories, it’s crucial to use the same weapon. Not just facts, but a good story.
VOICE IMPACT AWARD & POLITYKA
Young people’s voice matters! We proved that by winning the students’ distinctions on T-Mobile’s Voice Impact Award! We shared our story from the very beginning, showing all the obstacles on our way, but also our motivations and gratitude acquired during the project. We bring our perspective into the social debate on science, proving, as the article’s title says, “yes, we can do science in Poland”.
Wiki freeze can’t stop us! We won’t lose a chance to show the iGEM Jamboree itself, so we continue to record and write. We believe that for Polish science, it’s an opportunity similar to the recent aerospace mission Axiom-4 with dr Sławosz Uznański-Wiśniewski on board. Maybe it’s a different scale of Polish impact in the world’s science, but definitely worth it!
