Problem & Mission
Burning fossil fuels drives most greenhouse gases. We anchor our design to these facts and focus on deployable bio-based capture.
75%
of global GHG from fossil fuels
90%
share of CO₂ from coal/oil/gas
+1.2°C
warming already observed
Goal
Cut CO₂ & create value (biofuel/CaCO₃)
Mission
Build modular algae sequestration units that fit urban, industrial, and rural contexts — and scale via service + franchise.
Responsible Transparent EquitableBusiness Model at a Glance
What we do
- Sell, install, and support algae-based sequestration units
- Target urban, industrial, and rural use-cases
- Grow via direct sales + franchise partners
Money in / out
Revenue: biofuel & by-products, carbon credits, subscriptions
Costs: reactor production, installation, maintenance, R&D
Sponsorship Outreach
Why music? Broad reach, brand lift, and youth engagement. We target high-visibility Taiwanese artists for cause-based campaigns and sponsor value.
Targets
- Jay Chou
- Mayday
Benefits for sponsors
- ESG alignment + positive PR
- On-site branding at installs & events
- Content co-creation for social media
SWOT Analysis
Strengths
- Ultra-efficient CO₂ capture
- Modular, low-maintenance
- Dual revenue: fuel + by-products
Weaknesses
- High upfront cost
- Specialized know-how needed
- Sunlight/temperature dependent
Opportunities
- Rising demand & grants
- Smart-city & CSR partnerships
- New markets: indoor air, marine capture
Threats
- Competing capture tech
- Regulatory hurdles
- Market resistance
Tackling Weaknesses & Threats
- Grants + flexible payment plans
- Training + full customer support
- LED supplementation; climate testing
- Continuous R&D and iteration
- Early engagement with regulators
- Live demos and real-world pilots
Seizing Opportunities
- Seek grants & carbon credits
- Education campaigns to build awareness
- Partner with manufacturers & cities for scale
- Differentiate with unique dual-use design
Marketing Strategy
Identify customer needs
- Renewable, eco-friendly energy demand
- Affordable, sustainable biofuel options
- Real emissions reduction & impact
Satisfy those needs
- High-quality algae biofuels with proven sustainability
- Competitive pricing vs fossil alternatives
- Clear benefits: lower emissions, renewable inputs, efficient production
Maintain loyalty
- Reliable delivery and sustainability performance
- Transparent communications on environmental benefits
- Loyalty programs & long-term discounts
Build relationships
- Social campaigns + regular updates
- Workshops & webinars on biofuels
- Partnerships with eco-focused orgs
Target Market & Segmentation
Audience: Energy, transport, industrial firms; public agencies; ESG-driven organizations in Taiwan and other green-policy regions.
Geographic
Taiwan + regions with strong renewable-energy initiatives.
Demographic
Business leaders, policymakers, eco-conscious consumers.
Behavioral
Organizations actively reducing emissions and reporting ESG.
Unique Selling Point
- Sustainable, renewable, reliable algae-based biofuel
- Demonstrated CO₂ reduction backed by data
- Practical, high-quality solution for clean energy needs
Marketing Mix (4P)
Product
- Algae biofuel backed by emissions data
- Adaptable to industry & transport
Price
- Affordable vs alternatives
- Competitive with biofuel peers
- Long-term savings via renewables
Place
- Direct to businesses & agencies
- Partners: fuel distributors & renewable networks
- Explore export to biofuel-forward regions
Promotion
- Instagram, Facebook, web
- Influencer collabs (TW eco-celebrities)
- Events & sponsorships for visibility
Key Partners & Activities
Key Partners
- Universities
- Suppliers
- Government & NGOs
- Industry partners
Key Activities
- Production of algae reactors
- R&D to optimize algae growth
- Environmental application testing
- Building collaboration networks
Customer Segments
- Urban municipalities (public spaces, bus stops)
- Factories (carbon + wastewater solutions)
- Farms (waste management)
- NGOs (environmental initiatives)
- Schools & universities (education tools)
Key Resources, Channels & Revenue
Key Resources
- Human: professors, researchers, engineers, students
- Physical: reactors, solar panels, LEDs, labs
- Intellectual: patents, cultivation expertise
- Financial: grants, competitions, partnerships
Channels & Revenue
- Owned installs; partnered deployments with cities/industry
- Asset sales (tanks), maintenance subscriptions
- Licensing of algae technology
- Advertising at install sites; grants/donations
Costs
Major expenses include hardware and operations.
- Solar panels, tempered glass, high-grade LEDs
- Production & assembly of reactors
- R&D, maintenance, operations
- Marketing & stakeholder engagement
Franchise Structure
We benchmark simple, scalable franchise playbooks (e.g., creators like Dancing JJ for community growth; McDonald’s for process/QA rigor) and adapt to bio-infrastructure.
Corporate Social Responsibility (CSR)
Our CSR plan aligns with four pillars. Each guided design and lab SOPs.
- Reduce fossil dependence; eco-sustainability by design
- Waste management & anti-contamination protocols
- Bioethics & transparency standards
- Protect biodiversity and public health
- Support local farmers, education, nonprofits
- Promote synbio literacy & outreach
- Compliance with safety laws
- Plans for disposal & large-scale risk management
iGEM Responsible Research Questions
Questions that structured our Human Practices work and reviews.
Use & Users
- Who uses it? What do they think?
- Where is it used — farm, factory, ocean, elsewhere?
- Who benefits vs who could be harmed?
Safety & Alternatives
- End-of-life: sterilize, discard, recycle?
- Safer/cheaper/better vs competing tech?
- Abuse potential (accidental/deliberate)?
Considerations & Open Questions
- How do our algae contribute to environmental sustainability?
- How do we build trust and integrity with stakeholders?
- What skills are needed for stakeholder engagement?
- Benefits vs fossil fuels? Escape risks & prevention?
- Responsible waste handling; sustainable lab practices
- Transparency in decisions; open methods
- Regulations & guidelines for modified algae
- Safeguards for biodiversity & human health
- Public transparency and access
- Support local businesses & algae farmers
- Access for under-resourced communities
- Profit-sharing for environmental initiatives
- Education & outreach; synbio literacy
- Stakeholder mapping & involvement
- Safety regulations for production & distribution
- Ensure environmental benefit; mitigate misuse
- End-of-life disposal / recycling paths
- Large-scale adoption risk management
Educational Board Game: Carbon Emission Industry
Objective: reach carbon neutrality or lowest emissions by 2050 (≤ 25 rounds). One round = one month. Roles: steel, cement, logistics, etc. Events simulate audits, policies, disasters, and CSR.
Basic Rules
- Each player starts with Cash, EPS, and emission stats
- Move, land on spaces, draw cards; audits at fixed locations
- Bankruptcy at zero cash; balance profit & reduction
Winning Paths
- First to carbon neutrality
- Lowest total emissions after 25 rounds
- Highest total assets at end of game
| Card Type | Description |
|---|---|
| Chance | Optional: reduction, CSR, audits, grants |
| Fate | Mandatory: carbon taxes, disasters, new policy |
| Resource | Advantages: subsidies, immunity, renewable energy |
| Industry | Starting stats & role-specific events |
Themes: ESG, gender equality, women empowerment
Goals
- Answer all open questions (above)
- Produce a final, public Human Practices report
- Build a robust structure for next-year continuity
Logo & Designs
First drafts and iterations for a cohesive, eco-forward identity.
Case Study — SUSTech Ocean (2024) HP
Integrated Human Studies references and expert network we learned from.
Advisors & Experts
- Prof. Yuze Wang; Prof. Chuanlun Zhang; Du Xuan (carbon accounting)
- State Key Lab of Marine Resource Utilization
- Guangji Village leadership; Hainan University
- CCiC & iGBA forum experts; East China Institute of Biotechnology
- Peking Univ. CCiC judges; Jilin Univ. China-Japan Union Hospital (ethics panel)
Key Advice We Noted
- Focus on biomineralization (e.g., CARPs)
- Integrate biosafety (suicide switch; containment)
- Improve cost-effectiveness; consider chitin co-precipitation
- Strengthen education & simplify for youth
- Plan commercialization early; consider global ethics & regulation
Fieldwork & Outreach Activities
- Pingshan Lecture (~200 teens) → moved to paperless interaction
- Middle School Survey (n=287) on awareness
- Blue Planet screening with NGO (coral-reef carbon sinks)
- Qianlinshan Elementary — science education; iterated curriculum
- Dream Aquarium — permanent exhibit; sensory education design
- Campus Open Day — feedback on economic feasibility
- Beach Cleanup (Dameisha) — inspired chitin idea
- Seafood Market Study — chitin waste streams
- Guangji Village visit — local environmental knowledge
- Global Youth Camp — policy outcomes & co-culture feedback
Contact
Best for professors & professionals
Great for professors & industry experts
Zoom
Preferred for interviews / deep dives
Plus: university departments and research labs for domain-specific counsel.
Thanks!to all mentors, partners, and communities who shaped this work.
Marketing — Social Media
Reason
Awareness, education, and stakeholder recruitment.
What
Short videos, explainers, before/after impact posts.
How
Instagram, Facebook, LinkedIn; partner cross-posts; regular data updates.