Every great journey begins with a question. For us, it started in a hall filled with voices gathered from the Arab Sustainable Development Week Conference. That moment became our starting point, a compass guiding us toward innovation. The discussions there ignited our first questions on how we can turn these goals into actions! How can we integrate them into our approach! Through PRESS journey our aim was to develop a solution that not only safeguard health but also protect and maintain sustainability of our world!
This year, we have integrated PRESS into 8 SDGs, each SDG is divided into four main sections: the main idea, long-term impacts, positive and negative interactions with other SDGs, and stakeholder feedback.
After a long brainstorming session, we discovered a creative way to present and communicate our sustainability journey “a Treasure Map”. This map illustrates how each step we take brings us closer to achieve the maximum sustainable impact through PRESS.
At the heart of the map, we’ve created a key that explains the meaning of each symbol:
Along the path, we’ve added creative stops that represent our initiatives and creative ideas:
Let's start our journey!
This was our story, an innovation towards a more sustainable world. PRESS began with the fight for a single breath, but its impact has grown. Every tree planted, every child who learns without fear of asthma attack, every mother who reclaims her time, and every city that chooses clean energy proves that change is possible when we choose it together. Every action, no matter how small it was, is a step toward transforming our world.
World Health Organization. (2020, May 15). Asthma. https://www.who.int/news-room/facts-in-pictures/detail/asthma#:~:text=Asthma%20is%20a%20major%20noncommunicable,with%20chest%20tightness%20and%20cough.
Centers for Disease Control and Prevention. (2021). Asthma surveillance. United States, 2006–2018. MMWR Surveillance Summaries, 70(5), 1–32. https://www.cdc.gov/mmwr/volumes/70/ss/ss7005a1.htm#:~:text=Asthma%20is%20a%20chronic%20respiratory,asthma%20in%202018%20(1).
Centers for Disease Control and Prevention. (2018). Vital signs: Asthma in children. United States, 2001–2016. MMWR. Morbidity and Mortality Weekly Report, 67(5), 149–155. https://www.cdc.gov/mmwr/volumes/67/wr/mm6705e1.htm#:~:text=Abstract,education%20and%20appropriate%20medical%20care.
Mebrahtu, T. F., et al. (2024). Asthma prevalence increased globally, affecting 262.41 million people. Frontiers in Public Health.https://pmc.ncbi.nlm.nih.gov/articles/PMC10739102/#:~:text=Asthma%20prevalence%20increased%20globally%2C%20affecting%20262.41%20million,4.5%20million%20being%20children%20under%2018%20%5B3%2D4%5D.
Centre for Economics and Business Research (CEBR). (2023). Financial wellbeing and productivity in the workplace. https://cebr.com/reports/financial-wellbeing-and-productivity-in-the-workplace/#:~:text=10%25%20of%20full%2Dtime%20and,22%2C746%2C%20and%20%C2%A3323%2C390%20respectively.
European Institute for Gender Equality. (2021). Gender Equality Index 2021: Gender differences in household chores. https://eige.europa.eu/publications-resources/toolkits-guides/gender-equality-index-2021-report/gender-differences-household-chores?language_content_entity=en#:~:text=Gender%20Equality%20Index%202021:%20Health&text=About%2091%20%25%20of%20women%20with,this%20figure%20is%201.6%20hours.
Eurostat. (2018, March 7). Women in the labour market. https://ec.europa.eu/eurostat/web/products-eurostat-news/-/edn-20180307-1#:~:text=In%20the%20most%20common%2020%20occupations%20that,(80%25)%2C%20health%20technicians%20(78%25)%20and%20teachers%20(71%25).
UNICEF. (2019). Air pollution threatens children’s rights. https://www.unicef.org/stories/air-pollution-threat-childrens-rights#:~:text=Children%20breathe%20twice%20as%20quickly,risks%20their%20health%20and%20development.
Stockholm Environment Institute. (2019). Air pollution triggers 3.3 million emergency room visits for asthma each year. https://www.sei.org/features/air-pollution-triggers-33-million-emergency-room-visits-asthma-year/
Zhao, X., et al. (2025). Urban greening and the 3–30–300 rule: Climate-neutral strategies for cities. Landscape and Urban Planning. https://www.sciencedirect.com/science/article/pii/S0169204625001033#:~:text=The%203%E2%80%9330%E2%80%93300%20rule%2C%20introduced%20in%202021%2C,climate%2Dneutral%20Urban%20Greening%20Plans.
Ali, S., et al. (2022). Climate change and respiratory health: A review. Pathogens and Global Health, 116(5), 257–268. https://www.tandfonline.com/doi/full/10.1080/13696998.2022.2088196#d1e277
United Nations Convention to Combat Desertification. (n.d.). Sand and dust storm. https://www.unccd.int/land-and-life/sand-dust-storm/overview
World Health Organization. (2020, May 15). Asthma. https://www.who.int/news-room/facts-in-pictures/detail/asthma#:~:text=Asthma%20is%20a%20major%20noncommunicable,with%20chest%20tightness%20and%20cough.
Centers for Disease Control and Prevention. (2021). Asthma surveillance. United States, 2006–2018. MMWR Surveillance Summaries, 70(5), 1–32. https://www.cdc.gov/mmwr/volumes/70/ss/ss7005a1.htm#:~:text=Asthma%20is%20a%20chronic%20respiratory,asthma%20in%202018%20(1).
Centers for Disease Control and Prevention. (2018). Vital signs: Asthma in children. United States, 2001–2016. MMWR. Morbidity and Mortality Weekly Report, 67(5), 149–155. https://www.cdc.gov/mmwr/volumes/67/wr/mm6705e1.htm#:~:text=Abstract,education%20and%20appropriate%20medical%20care.
Mebrahtu, T. F., et al. (2024). Asthma prevalence increased globally, affecting 262.41 million people. Frontiers in Public Health.https://pmc.ncbi.nlm.nih.gov/articles/PMC10739102/#:~:text=Asthma%20prevalence%20increased%20globally%2C%20affecting%20262.41%20million,4.5%20million%20being%20children%20under%2018%20%5B3%2D4%5D.
Centre for Economics and Business Research (CEBR). (2023). Financial wellbeing and productivity in the workplace. https://cebr.com/reports/financial-wellbeing-and-productivity-in-the-workplace/#:~:text=10%25%20of%20full%2Dtime%20and,22%2C746%2C%20and%20%C2%A3323%2C390%20respectively.
European Institute for Gender Equality. (2021). Gender Equality Index 2021: Gender differences in household chores. https://eige.europa.eu/publications-resources/toolkits-guides/gender-equality-index-2021-report/gender-differences-household-chores?language_content_entity=en#:~:text=Gender%20Equality%20Index%202021:%20Health&text=About%2091%20%25%20of%20women%20with,this%20figure%20is%201.6%20hours.
Eurostat. (2018, March 7). Women in the labour market. https://ec.europa.eu/eurostat/web/products-eurostat-news/-/edn-20180307-1#:~:text=In%20the%20most%20common%2020%20occupations%20that,(80%25)%2C%20health%20technicians%20(78%25)%20and%20teachers%20(71%25).
UNICEF. (2019). Air pollution threatens children’s rights. https://www.unicef.org/stories/air-pollution-threat-childrens-rights#:~:text=Children%20breathe%20twice%20as%20quickly,risks%20their%20health%20and%20development.
Stockholm Environment Institute. (2019). Air pollution triggers 3.3 million emergency room visits for asthma each year. https://www.sei.org/features/air-pollution-triggers-33-million-emergency-room-visits-asthma-year/
Zhao, X., et al. (2025). Urban greening and the 3–30–300 rule: Climate-neutral strategies for cities. Landscape and Urban Planning. https://www.sciencedirect.com/science/article/pii/S0169204625001033#:~:text=The%203%E2%80%9330%E2%80%93300%20rule%2C%20introduced%20in%202021%2C,climate%2Dneutral%20Urban%20Greening%20Plans.
Ali, S., et al. (2022). Climate change and respiratory health: A review. Pathogens and Global Health, 116(5), 257–268. https://www.tandfonline.com/doi/full/10.1080/13696998.2022.2088196#d1e277
United Nations Convention to Combat Desertification. (n.d.). Sand and dust storm. https://www.unccd.int/land-and-life/sand-dust-storm/overview
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