Every great journey begins with a question. For us, it started in a hall filled with voices gathered from the Arab Sustainable Development Week Conference. That moment became our starting point, a compass guiding us toward innovation. The discussions there ignited our first questions on how we can turn these goals into actions! How can we integrate them into our approach! Through PRESS journey our aim was to develop a solution that not only safeguard health but also protect and maintain sustainability of our world!
This year, we have integrated PRESS into 8 SDGs, each SDG is divided into four main sections: the main idea, long-term impacts, positive and negative interactions with other SDGs, and stakeholder feedback.
After a long brainstorming session, we discovered a creative way to present and communicate our sustainability journey
“a Treasure Map”. This map illustrates how each step we take brings us closer to achieve the maximum sustainable impact through PRESS.
At the heart of the map, we’ve created a key that explains the meaning of each CLICKABLE symbol.
Along the path, we’ve added creative stops that represent our innovative ideas:
"It is health that is real wealth and not pieces of gold and silver."
"Education is not preparation for life; education is life itself."
"When we invest in women and girls, we are investing in the people who invest in everyone else."
"The use of solar energy has not been opened up because the oil industry does not own the sun."
"We shape our buildings; thereafter they shape us."
"We are the first generation to feel the effect of climate change and the last generation who can do something about it."
"Look deep into nature, and then you will understand everything better."
"Coming together is a beginning; keeping together is progress; working together is success."
This was our story, an innovation towards a more sustainable world. PRESS began with the fight for a single breath, but its impact has grown! Every tree planted, every child learns without fear of an asthmatic attack, every mother reclaims her time, and every city adopts clean energy, proves that change is possible when we choose it together. Every action, no matter how small it was, is a step toward transforming our world.
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(2) Centers for Disease Control and Prevention. (2018). Vital signs: Asthma in children. United States, 2001–2016. MMWR. Morbidity and Mortality Weekly Report, 67(5), 149–155. https://www.cdc.gov/mmwr/volumes/67/wr/mm6705e1.htm#:~:text=Abstract,education%20and%20appropriate%20medical%20care.
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(6) UNICEF. (2019). Air pollution threatens children’s rights. https://www.unicef.org/stories/air-pollution-threat-childrens-rights#:~:text=Children%20breathe%20twice%20as%20quickly,risks%20their%20health%20and%20development.
(7) Stockholm Environment Institute. (2019). Air pollution triggers 3.3 million emergency room visits for asthma each year. https://www.sei.org/features/air-pollution-triggers-33-million-emergency-room-visits-asthma-year/
(8) Zhao, X., et al. (2025). Urban greening and the 3–30–300 rule: Climate-neutral strategies for cities. Landscape and Urban Planning. https://www.sciencedirect.com/science/article/pii/S0169204625001033#:~:text=The%203%E2%80%9330%E2%80%93300%20rule%2C%20introduced%20in%202021%2C,climate%2Dneutral%20Urban%20Greening%20Plans.
(9) Ali, S., et al. (2022). Climate change and respiratory health: A review. Pathogens and Global Health, 116(5), 257–268. https://www.tandfonline.com/doi/full/10.1080/13696998.2022.2088196#d1e277
(10)United Nations Convention to Combat Desertification. (n.d.). Sand and dust storm. https://www.unccd.int/land-and-life/sand-dust-storm/overview
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