Brand & Entrepreneurship — Planning Book Snapshot
1. Enterprise profile
The combination of "hard technology" and "soft art"
Today, we are faced with an extreme scarcity of compound talents, a lack of an effective common language between disciplines, and the education system is still fragmented. The urgent need for interdisciplinary communication can be directly reflected in social production labor, such as in the planning of new biological creative projects, it is difficult for artists and engineers to accurately understand each other's needs and descriptions in the early stage of cooperation. Artists pursue "feeling" and " artistic conception", while engineers have a particularly difficult time translating them into technical parameters and achievable paths. However, most of the traditional subject education is still carried out in their respective systems, and the curriculum system and teacher construction of science and art integration still need to be strengthened. To fill the gap in demand, the company will carry out biology-art interdisciplinary research, cross-border project/competition guidance and other services.
The cradle of utility models
In addition to science education and dissemination, practical needs such as environmental protection and sustainable design, industrial applications and medical innovation are very urgent. In the 21st century, core technological inventions have entered a "plateau period", the complexity of technology has increased exponentially, and most of the advancement of inventions no longer depends on individuals or education. Compared with the disruptive breakthrough of "from 0 to 1 ", the improved and applied innovation of "from 1 to N" can be used at present. Therefore, we have designed some new cross-border products, and based on this, we provide new ideas and new directions for students, scholars and users from different disciplines.
From "interdisciplinary" to "non-disciplinary"
Discipline traditional education has led to a serious gap between university education and social needs. The company is committed to building an interdisciplinary community, so that interdisciplinary communication is no longer limited to a single project, and creates a wider range of contact opportunities for scholars. So that "biological art" is no longer a simple patchwork of "biology" and "art", so as to move towards a "non-discipline" with closer integration, more specific needs and more efficient communication.
2. Market analysis and competition analysis
(1) Market analysis
Background analysis
At the economic level, the transformation of traditional industries has brought about talent restructuring. In the era of AI, repetitive, procedural skills are easier to replace, while creativity, communication, collaboration, and problem-solving skills are becoming more and more important.
At the social level, the education system lags behind industrial practice. Graduation is " obsolete" has become a global problem. According to the survey data, only 12% of China's 4 million maintenance workers have received relevant training in the field of new energy vehicles.
At the political level, policies have been introduced around the world to attract compound scarce talents. For example, China clearly proposed the development of low-altitude economy in the "National Comprehensive Three-dimensional Transportation Network Planning Outline", and the semiconductor industry is also placed at a strategic height related to national competitiveness.
Industry analysis
Biotechnology and art-related activities are mostly in the form of lectures, salons, and visits, while projects within-depth cross-border cooperation are rare.
Although there are many biological art products, most of them are combinations of related elements and forms, and there are few innovations based on the essence of technology. Deep cross-border projects are still the blue ocean market in the Red Sea field.
The competition guidance agency is in the form of professional + guidance, mostly starting from a single discipline and guiding at the level of pure technology or art theory.
The vast majority of today's competitions and emerging projects (such as innovation and entrepreneurship, Internet+,iGEM) is not aimed at a single discipline.
User analytics
In the user analysis of this project, we observed an expanding group of people with a clear willingness to invest in themselves. They are not looking for a superficial cultural experience, but there is an urgent need for a practical path that can translate interdisciplinary skills into personal professional competitiveness.
Our core target users mainly cover the following categories:
- Practitioners in the creative industry (e.g., designers, architects, curators, new media artists): They are under pressure to accelerate industry iteration and urgently need to draw new inspiration paradigms and sustainable design methodologies from biology to create more forward-looking and in-depth innovative works.
- Professionals in life sciences and related technologies (e.g., biotech R&D, pharmaceutical representatives, science and technology policymakers): They have solid professional knowledge but often encounter bottlenecks in project communication, public understanding, and visualization of results. Artistic thinking can effectively improve its narrative ability and cross-border collaboration efficiency, and become a " soft skill" accelerator that breaks through the professional ceiling.
- Lifelong Learners in Career Transition or Seeking Differentiated Competencies: They are acutely aware of the growing risks of a single skill background in today's dynamic job market. They actively seek structured cross-border knowledge fusion, aiming to build a unique " T-shaped" or " π-shaped" talent knowledge architecture to cope with the uncertainty of the future of work.
User Core Pain Points and Our Value Proposition:
Many cross-border research projects in the current market often stay at the level of conceptual enlightenment and are weakly related to users' actual work scenarios, making it difficult to transfer and apply learning results. This reflects a deeper structural challenge: the global higher education system cultivates professionals whose knowledge structure and the ever-changing industry needs have a certain "adaptability gap". Many talented individuals have not been fully released due to field barriers.
Therefore, our users are "pragmatic idealists" by nature. They critically view the slogan of "literacy improvement" and value whether learning experiences can lead to verifiable capacity improvement and tangible career development possibilities.
Based on this, our project will resolutely abandon the " patchwork" curriculum design and focus on building a highly scenario-based, project-driven continuing education experience. We are committed to building a practice field where "biological thinking" and " artistic expression" are deeply integrated, so that every participant can obtain problem-solving tools, innovative thinking models and cross-disciplinary collaboration networks that can be applied to their real production environment, so as to achieve a fundamental transformation from "knowledge inspiration" to " ability building".
(2) Competitive analysis
Own advantages
Based on the above analysis, our project is not simply competing with current practitioners in the same dimension, but occupies a differentiated and more valuable market position through its unique genes
- High recognition and depth of academic endorsement: This project is jointly created by the Central Academy of Fine Arts and the academic forces of 985/211 universities in China. This ensures that the course content is not only artistic cutting- edge and critical, but also scientific rigor and forward-looking. Our team of mentors are scholars and artists who are active in the field of scientific research and creation, and can bring the most vivid academic insights and practical examples to teaching, which is a core resource that no commercial institution can replicate.
- Curriculum philosophy of "fusion of thinking" rather than " collage of forms" : We resolutely abandon the shallow practice of using biological knowledge as a " gimmick" in artistic creation. The curriculum is designed to guide students to explore how biological logic (e.g., biomimicry, generative art, and ecosystem synergy) and artistic thinking (e.g., narrative, metaphor, critical construction) can inspire each other to form a new problem-solving methodology. This kind of in-depth thinking mode training is the key to achieving a leap in ability.
- Highly sticky industry-university-research community network: Compared with online courses, we provide an immersive project-based learning experience offline. More importantly, we are building an elite community that connects academia, industry and creativity with strong academic resources. Students gain not only knowledge but also valuable collaborative partners and career development networks, which are of immeasurable value for their long-term development in the Chinese language.
Business model: knowledge sharing + knowledge payment
The core of the business model of this project is to build a layer-by-layer value funnel, attract and screen target groups through open knowledge sharing, and then realize value transformation and business sustainability through systematic knowledge payment services. This "free + paid" logic is not only a profit strategy, but also an effective means to ensure the quality of the community and accurately serve core users.
- High-quality public welfare content output: Relying on the core academic resources of our central American and 985/211 universities, we regularly produce and publish in-depth content. For example:
- Academic column/official account articles: Publish in-depth articles on "bio-art ethics", "biomimicry design cases", " science and technology and art philosophy" and other directions.
- Guest Dialogue Live/Podcast: Invite well-known scientists and artists to engage in cross-border dialogues, discuss cutting-edge issues, and create a high-end platform for the exchange of ideas.
- Mini-Documentary/Project Case Showcase: Showcase the cross-disciplinary work of top labs or artists to spark interest.
- Derivative fashion products: that is, new fashion products such as synthetic jewelry and synthetic fragrances based on biotechnology to create a corporate image, spread and implant corporate values and concepts to more potential customers.
- Extended Services: Customized training and consulting: Utilize accumulated academic and teaching resources to provide internal cross-border innovation workshops or strategic consulting services for companies seeking innovation (such as biotechnology companies and design firms).
3. Introduction of products and services
(1) Biotechnology integration art research project
This project aims to break the boundaries between science and art and design a series of immersive research courses. Through the complete closed loop of "theoretical knowledge, hands-on practice, artistic creation, and achievement display", participants (including middle school students, college students, and interested public) can deeply understand the principles and charm of biotechnology in hands-on operation, transform it into unique artistic expression, and cultivate interdisciplinary innovative thinking.
- PCR technology practice and creative development
Project Description: This course begins with an introduction to the principles of PCR (polymerase chain reaction) technology and its significant applications in genetic diagnosis, archaeology, and other fields. Participants will then complete a complete PCR experiment under supervision, amplifying a piece of DNA with a specific sequence. In the art creation session, we will use the results of agarose gel electrophoresis, gels containing DNA bands, which are transformed into works of art that resemble abstract paintings or molecular barcodes through special dyeing and imaging techniques. Students can encapsulate their gel creations and save them as a unique scientific memento of their personal DNA experiments. - Western blotting (WB/SDS-PAGE) technical experience
Project Description: This course focuses on Western Blot, a core technique for protein research. Participants will learn the principles of protein electrophoresis (SDS-PAGE) protein isolation, and hands-on manipulation of membrane transfer, antibody incubation and color development. The specific protein bands on the final blot film are themselves a " protein atlas" that reveals the internal laws of life. We will guide students to artistically process this film, such as through creative cutting, collage, or combination with painting, transforming it into a decorative painting or installation art base that tells a "protein story". - Myctoculture art: blue and white screening and three-dimensional modeling
Project Description: This course translates the classic method of molecular cloning, blue and white spot screening, into biopainting techniques. Participants will use engineered E. coli to "draw" pre-designed patterns or text in a petri dish by coating a medium containing a chromogenic substrate and using blue and white patches formed by colony growth as " pigments". Further, we will introduce the idea of 3D modeling, by controlling the concentration of bacterial solution and the location of the sample, cultivate colonies at different levels, and finally form a "colony microlandscape" with a three-dimensional hierarchy, showing the dynamic aesthetics of microbial growth. - Microscopic exploration: cell smear and permanent filming
Program Description: This course takes participants into the microcosm. Participants will learn how to prepare temporary and permanent mounting of animal or plant cells, and master the basic operation of microscopy. After observing various cell morphologies, participants will select the most aesthetically pleasing field of view for micrography. These images can be used as material for digital art, or students can combine hand-drawn cell morphology with real cell smears to create "half-real, half-depicted" mixed-media artworks that permanently preserve glimpses of the microscopic world. - Centrifugation technology: cell structure observation and artistic expression
Project Description: This course focuses on cell centrifugation techniques. Participants will isolate different organelles (e.g., nuclei, mitochondria, etc.) from cell lysate by differential centrifugation. After obtaining these tiny living components, we will guide students to observe their morphology under a microscope and understand their function. In the art creation session, students will use isolated organelle precipitates (after harmless treatment) or use their microscopic images as inspiration to create an abstract painting that expresses the precise structure of cells internally, transforming the invisible vital dynamics into a visible art form.
(2) Biological art product development
This section is committed to transforming cutting-edge biotechnology into consumer-grade products with emotional value and use value, promoting the integration of biotechnology into daily life, and creating an original brand with scientific connotation, artistic beauty and interactive experience.
- Weather memory necklace
Product Description: This is a personalized accessory with synthetic biology technology. The necklace pendant contains genetically programmed engineered bacteria and a single-use slow-release nutrient. The product is dormant in a low-temperature dry state. Thawing and activating before wearing, the engineering bacteria in the pendant will express different colors of fluorescent proteins or pigments according to the unique temperature, ultraviolet intensity and other environmental parameters of the day. As nutrients are depleted within 24 hours and the bacterial growth cycle ends, the day's weather information is " sealed" in a necklace with a unique color pattern. Each necklace is a unique record of meteorological conditions on a specific day, which means "freeze the moment, treasure the time", and meet the user's emotional expression and personalized accessory needs. - New bio-induction fragrance
Product Description: We use microbial fermentation engineering and synthetic biology techniques to develop revolutionary interactive fragrance products. For example, "bio-somatosensory aromatic beer" is not only a drink with a unique flavor, but also a medium of experience. The specific flavor molecules contained in beer (derived from carefully selected yeast strains or added natural flavor precursors) can interact with the microbiota on the surface of the body for a short and safe time after being metabolized by the human body, so that the body odor emitted by the drinker has the pleasant aroma of the beer, such as wheat aroma and fruity aroma, creating an immersive smell experience from the inside out. These products are designed to explore new possibilities for interaction between taste, smell and body, bringing disruptive innovation to the fragrance and beverage market.
(3) Visual design support for competitions and projects
We specialize in providing professional-grade visual communication solutions for academic competitions and innovation and entrepreneurship projects in the life sciences field. The core members of the team have a solid background in biology and excellent art design skills, and can accurately understand scientific concepts and transform them into visually striking and academically rigorous image language.
- Visual design of iGEM International Genetic Engineering Machine Competition
Service Description: Provide a full set of visual packaging from team logo, project theme visual image, experimental process diagram, PPT template, poster design to wiki page layout. We deeply understand the synthetic biology connotations and human practices of the iGEM competition, ensuring that all visual elements are both aesthetically pleasing and accurately convey complex engineering biology logic, helping teams stand out in their projects. - Visual guidance for college students' innovation and entrepreneurship competitions
Service description: According to the review needs of each stage of the "Dachuang" project, we provide professional business plan layout, roadshow PPT design and beautification, project achievement display board design and other services. We excel in transforming abstract content such as technical principles, market data, and business models into concise, focused charts and infographics, significantly enhancing the professionalism and persuasiveness of projects. - Optimization of the brand image of the "Internet +" College Student Innovation and Entrepreneurship Competition
Service description: Create a complete brand visual system for the participating projects, including project logo, Slogan, main visual KV (key vision), product packaging, official website/mini program UI interface design, etc. We focus on the combination of commerciality and technology, and help projects build unique brand recognition through strong visual storytelling capabilities, attracting the attention of judges and investors in highly competitive competitions such as "Internet +".
4. Development plan
In order to achieve the long-term vision and phased goals of the enterprise, we divide the development plan into three stages, gradually promote the integration of "biology and art" educational services, product development and community building, and form a closed-loop ecology of sustainable development.
(1) Consolidate the foundation and create a benchmark (1-2 years).
- Improvement of curriculum system and pilot operation: Complete the standardized development of five major research courses (PCR, WB, bacterial culture art, microscopic exploration, centrifugation technology), and carry out offline pilot workshops in Beijing, Shanghai and other universities. Collect feedback from students, optimize course content and teaching process, and form a replicable project template.
- Core community construction: Continue to output high-quality cross-border content (columns, live conversations, case videos) through official accounts, Bilibili, Xiaohongshu and other platforms to attract the first batch of seed users. Establish an online platform for the " Bioart Innovation Community" and regularly hold online sharing and project docking activities to enhance user stickiness.
- Product prototype development and trial sales: Complete the technical feasibility verification and prototype design of products such as "weather memory necklace" and "bioinduction fragrance", and carry out small-batch trial production. Conduct market testing through crowdfunding platforms or cooperative designer channels, collect user feedback, and iterate on product design.
- Competition service implementation: Provide visual design services for 5-10 iGEM, Dachuang, and "Internet +" teams, and accumulate cases and reputation. Publish the electronic version of the "Visual Design Guide for Scientific Projects" to further establish professional authority.
(2) Expand scale and deepen cooperation (3-5 years).
Action Planning:
- Curriculum system expansion and off-site replication: 2-3 new cross-border curriculum directions (such as biomaterial art, ecological data visualization). Cooperate with more universities, middle schools, and science and technology museums to promote research projects to key cities across the country.
- Product line expansion and branding: Launched the "Biological Art Life Series" products, such as growable fungus painting sets, DIY microbial staining kits, etc., for the C-end market. Establish its own e-commerce channels and reach channel cooperation with design collection stores, museum stores, etc.
- Enterprise services and government project undertaking: Provide customized cross-border innovation training for biotechnology companies and design institutions. Undertake projects such as "Science and Technology Art Festival" and "Innovation Summer Camp" hosted by local governments or science and technology parks to enhance public influence.
- Community platform upgrade: Develop exclusive APPs or mini programs to support project display, course registration, community communication, resource docking and other functions. Set up a "Biological Art Innovation Fund" to support the incubation of cross-border projects for outstanding students.
(3) Ecological construction and leading the industry (more than five years).
Action Planning:
- International expansion and academic output: Cooperate with overseas art schools and biological laboratories to carry out international joint workshops and traveling exhibitions. He has published monographs such as "Biological Art: From Technology to Expression", participated in international academic conferences, and exported methodologies and standards.
- Establishment of cross-border laboratories: Set up physical "bioart innovation laboratories" in Beijing or Shanghai, equipped with biological experiments and digital creation equipment, open to members. Jointly build a R&D center with the industry to promote the practical application of bioart in medical, environmental protection, fashion and other fields.
- Platform-based operation and ecological closed loop: Form a five-in-one ecosystem of "content-course-product-community-incubation". Through data insight into user needs, continue to iterate services and products to achieve sustainable business and social value, promote the integration of the education system, cooperate with the Ministry of Education and universities to develop "biological art" micro-majors or minor courses, and promote the institutionalization of interdisciplinary education. Become an official visual partner or training base for domestic and foreign innovation competitions (such as iGEM).