Within the framework of the iGEM project, the Team Wiki is not merely an information carrier; it also serves as a holistic medium to convey the team’s ethos, scientific progress, and public engagement. We consistently adhered to the principle of “the parallel progression of scientific content and visual storytelling”. Our design emphasizes using artistic strategies to enhance the dissemination of scientific research, transforming complex results into intuitive, comprehensible, and emotionally resonant forms. The following text presents our understanding and conceptualization of the webpage design from multiple perspectives.
Core Visual Concept: The Blue–Green-Haired Female Knight
Rationale for Character Selection
We created the “female knight” as our central visual emblem of the webpage, based on the following considerations:
Symbol of courage and protection
The detection and prevention of breast cancer, at its essence, entails safeguarding health. The knight is a universal symbol of courage, guardianship, and righteous struggle. The figure acts as a powerful metaphor for our team’s scientific “battle” against breast cancer, embodying our commitment to protecting life.
Gendered connotations
Breast cancer predominantly affects women. By adopting a female knight as the principal character, the imagery resonates with the project’s subject and underscores our dedication to women’s health.
Distinctiveness and memorability
Compared with conventional abstract icons, a character-driven symbol possesses greater human connection and recognizability. A vivid and relatable “female knight” ensures that the project leaves a distinct and lasting impression on all visitors to our Team Wiki.Compared with conventional abstract icons, a character-driven symbol possesses greater human connection and recognizability. A vivid and relatable “female knight” ensures that the project leaves a distinct and lasting impression on all visitors to our Team Wiki.
Homepage Main Visual Collection 1
Homepage Main Visual Collection 2
Homepage Main Visual Collection3
Homepage Main Visual Collection 4
Color System
The dominant palette blends blue–green with golden brown. The blue–green symbolizes science, rationality, and vitality, evoking calmness, depth, and futurity; the golden brown conveys warmth, humanity, and resilience, representing stability and hope. The interplay of cool and warm hues yields a refined balance: simultaneously forward-looking and compassionate. This color strategy enables the webpage to highlight scientific rigor while expressing emotional resonance, thereby embodying the dual commitment to science and humanity.
Typography
Typography was carefully designed to balance aesthetic appeal with readability.
From major to minor headings, we chose fonts with a sense of strength and modernity, reinforcing narrative depth and visual impact. Body text employs clean, legible fonts, ensuring reading comfort, while annotations and data displays use lighter styles to ensure visual rhythm and layered clarity. Through such deliberate typographic hierarchy, we aim to immerse users in a reading experience that conveys both the seriousness of scientific storytelling and the smoothness of narrative flow.
Accessibility considerations guided our design of navigation and indexing, with particular attentions to users with color vision deficiencies. Subtle interactive elements, such as star icons and varied hues, facilitate clarity and distinguish selected options, improving both inclusivity and usability.
Team Visual Identity Design
Homepage Design
For the homepage, aside from the top cover illustration, we adopted a richly textured picture-book style for the scrolling content. This offers several advantages:
Continuation of narrative atmosphere
The picture-book style visually resonates with the cover illustration, ensuring a consistent artistic language across the homepage and strengthening the viewer’s sense of immersion.
Layered visual expression
The fine textures and soft transitions characteristic of this style facilitate the presentation of complex scientific information in a more accessible, stratified manner, thereby lowering the threshold of comprehension.
Enhanced narrativity
As users scroll down, the transitions between illustrated scenes evoke the experience of leafing through the chapters of a storybook, rendering the project introduction more coherent and immersive.
Strengthened humanistic care
The quality of the illustration conveys warmth and guardianship, reflecting the project’s central theme of caring for women’s health.
Adaptability and extendibility
The illustrative elements can be readily applied to subpages or promotional materials, ensuring stylistic consistency and cross-platform adaptability.
Content Preview of the Picture Book-Style Homepage
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Symbolism: The shield represents protection and safety, a symbol frequently associated with medical emblems.
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Relevance: Emphasizes breast cancer detection through adipocytes as a form of protective screening.
Design Meaning of Each Part of the Logo
Mascot Design and the Meaning of Its Elements
The role of the art designer extends beyond that of a “draughtsman” or “typesetter.” It functions simultaneously as the storyteller and the bridge.
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storyteller: Transforming scientific content into coherent, emotionally resonant narratives through visual symbolism and structural composition.
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bridge: Linking researchers with the public, ensuring that experimental results are effectively visualized and comprehensible to a wider audience.