Business Plan
From Prototype to Product
The journey of POSEIDON from laboratory innovation to deployable product follows a four-phase model designed around validation, local manufacturing, and scalable social impact. Each stage integrates technical refinement with ethical, financial, and stakeholder frameworks to ensure that sustainability remains at the project’s core.
Transitioning from academic prototype to market-ready biofilter requires validation, manufacturing, and policy integration.
Each stage embeds sustainability — from biodegradable materials to cost-effective production — ensuring long-term adoption.
Phase-wise Implementation Roadmap
The roadmap below outlines the operational structure of POSEIDON’s development—combining science, strategy, and social integration into a single execution path.
| Phase | Primary Goal | Key Activities | Outputs | Time Frame |
|---|---|---|---|---|
| Prototype | Laboratory validation & safety benchmarking | Adsorption tests; metal specificity; biosafety review | Validated dataset & safe-handling SOPs | Months 1–4 |
| Pilot | Field performance in mixed environments | Deploy in schools, clinics, small communities | Operational feedback; regeneration data | Months 5–9 |
| Local Production | Regional manufacturing & training | Train village entrepreneurs; establish bead fabrication units | Scalable supply chain; trained operators | Months 10–14 |
| Scale-Up | Partnership-driven expansion | Engage CSR and government water boards | Expanded coverage; revenue sustainability | Months 15–24 |
POSEIDON thrives on collaboration between scientists, entrepreneurs, and communities. Engagement at every level ensures equitable access, transparency, and shared responsibility.
- Research & Development Units — Continue peptide optimization and long-term adsorption trials to enhance efficiency and field resilience.
- Village-Level Entrepreneurs (VLEs) — Local operators trained to fabricate, assemble, and service cartridges, ensuring ownership and employment.
- Government & CSR Partners — Provide seed funding, policy support, and logistical networks for pilot-scale deployment.
- NGOs & Schools — Help in field awareness programs and real-time performance monitoring.
- Users — Participate in co-design feedback loops, ensuring that functionality matches local needs and practices.
Cost and Revenue Structure
POSEIDON’s financial model relies on affordability and regeneration rather than volume-driven sales. Each cartridge can be reused up to five times before replacement, drastically reducing cost per litre. A dual-channel approach combines direct community distribution with institutional and CSR-supported models.
| Component | Approx. Cost (INR) | Lifecycle | Notes |
|---|---|---|---|
| Bead Fabrication | 20–30 per cartridge | 12–14 months | Local alginate sourcing reduces cost |
| Peptide Synthesis | 60–80 per cartridge | Reused up to 5 times | Centralized facility can supply regionally |
| Cartridge Assembly | 100–120 per unit | 12 months | Plastic-free frame with compostable shell |
| Distribution & Awareness | 15–25 per unit | Annual | Community-driven logistics reduce markups |
| End-user Cost | 250–300 per unit | 1 year | Cheaper than standard RO filter replacement |
POSEIDON reduces lifecycle cost through cartridge regeneration and local assembly, achieving cost-per-litre parity with subsidized RO systems.
Institutional buyers and CSR initiatives form the base market, while rural entrepreneurs generate secondary revenue through servicing and training.
Intellectual Property and Ethical Marketing
POSEIDON promotes open-access innovation while maintaining patent-backed safety and performance standards. The design files, bead compositions, and assembly blueprints are shared for non-commercial replication in academic and social-impact settings. Ethical marketing guidelines prevent greenwashing—every deployment must demonstrate quantifiable environmental and social outcomes.
Safeguards embedded within deployment and outreach phases:
- No exaggerated performance claims — all testing and demonstration data are publicly documented.
- Transparent cost disclosure — pricing reflects real material and logistics costs without hidden margins.
- Community benefit prioritization — any profit-sharing must reinvest in maintenance and awareness.
- Environmental accountability — lifecycle assessment (LCA) applied before every scale-up phase.
- Inclusivity in decision-making — equal participation from local women and underrepresented groups.
Looking Ahead
POSEIDON aims to transition into a sustainable bioengineering enterprise that balances public health improvement with economic empowerment. The framework connects innovation with implementation—creating a blueprint where environmental responsibility, scientific credibility, and social inclusivity work in tandem. Cross-reference competitoranalysis, implementation, and sustainability for continuity across development and deployment strategy.